Generative AI and Business Intelligence

• Integration of Generative AI (Gen AI) with Business Intelligence (BI) is transforming data-driven decision-making and strategic planning.

  Gen AI technologies such as Large Language Models (LLMs), Generative Adversarial Networks (GANs), and data synthesis tools empower organisations to generate valuable insights, refine data analysis, and predict trends. Gen AI’s ability to produce synthetic data, simulate scenarios, and automate reporting helps businesses navigate dynamic markets and make proactive adjustments. However, the application of Gen AI in BI requires a careful approach to ethical considerations, including data privacy, transparency, and potential biases in AI outputs.

  This Microcredential equips business professionals with foundational skills in data analysis, modelling, and prompt engineering, essential for deriving actionable insights from Gen AI. By covering practical applications (e.g., A/B testing/scenario simulations), students will gain the tools to enhance decision-making, communicate insights clearly, and critically evaluate Gen AI’s impact on BI processes. These competencies support the mastering Gen AI fundamentals, applying analytical techniques, and understanding the transformative potential and responsibilities that Gen AI brings to BI.

  WHO IS THIS MICROCREDENTIAL FOR?

   This microcredential is designed for managers, analysts, and decision-makers who want to enhance their data-driven decision-making capabilities through the use of Generative AI and Business Intelligence. It is particularly relevant for those involved in strategy, business analysis, performance management, operations, or digital transformation who want to leverage AI-powered insights to support organisational decision-making and drive business value.

  WHY STUDY THIS MICROCREDENTIAL?

  Generative AI is rapidly changing how organisations analyse data, generate insights, and make decisions. This microcredential will help you understand how Generative AI can be applied within Business Intelligence to enhance data analysis, identify trends, automate reporting, and support more informed decision-making.

  You will develop practical skills in data analysis, modelling, and prompt engineering, enabling you to extract greater value from data and communicate insights effectively. The course also explores the ethical and governance considerations associated with AI, helping you apply these technologies responsibly while understanding their opportunities, limitations, and impact on organisational performance.

  Fee

  Standard Fee

  £1000

  Entry Requirements

  2.2 Honours degree

  The Programme

  Course Content

  This microcredential will enable you to:

  Evaluate Gen AI fundamentals and relevant business applications
  Apply data analysis and modelling techniques to derive business insights
  Implement prompt engineering strategies
  Evaluate the impact of Gen AI on BI processes

  Delivery

  In-person delivery across 10 weeks - (3hrs per week). Pattern: 3hrs per week. Fridays 1pm-4pm

  Subject to capacity. This Microcredential is not open to international student recruitment.