Former Asda CEO joins Northern Ireland-owned food app

  • Plate up, a curated recipe app backed by major supermarkets and celebrity chefs, has announced the appointment of retail veteran and former Asda CEO, Roger Burnley, as the company’s new Chairman

    Roger, who has also made a personal investment in the business, takes up the position with immediate effect.

    One of the UK’s leading retail experts, Roger began his career with B&Q in 1987 and has held senior positions with Matalan, Sainsbury’s and most recently, Asda, where he became President and CEO in 2018. He was awarded a CBE in the 2022 New Year’s Honours for his efforts in keeping the supply chain moving against the backdrop of the pandemic.

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    Plate Up is a recipe app co-founded by Conor Boyle, a former solicitor from Bangor, and his business partner, Jack Martin. The app is free for users and aims to answer the immortal question - what’s for dinner? In just a few taps or clicks, users can browse recipes curated by award-winning celebrity chefs and have the ingredients for those recipes automatically added to their supermarket basket.

    Commenting on the announcement, Conor Boyle said: “Roger’s experience is unrivalled in the retail industry, and we are honoured that he’s chosen to join Plate Up. We look forward to his guidance and learning from his vast and varied knowledge as our business continues to grow from strength to strength.”

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    Roger Burnley also added: “Plate Up is a tour de force and I’m excited to be working with Conor, Jack and their talented and diverse team. Their mission to support families struggling to find the time and energy to complete a thoughtful, recipe-driven grocery shop as they figure out what to cook for dinner every night has never been more pertinent, and I’m confident that together, we can achieve our business goals.”

    The Plate Up application is available on desktop at and to download on the App Store.

    Source: Written from press release.

    About the author

    Aoife is a Sync NI writer with a previous background working in print, online and broadcast media. She has a keen interest in all things tech related. To connect with Aoife feel free to send her an email or connect on LinkedIn.

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