New free travel planning app to boost NI tourism

  • Photo: Kelli Bagchus, Carrickfergus Enterprise Manager & Alan Hamilton, Business Support Executive

    Carrickfergus Enterprise has introduced a free-to-use Experience Northern Ireland visitors’ planning app, with an initial launch investment of £20,000.

    The digital hospitality and tourism platform is designed to be a one-stop itinerary planning solution for visitors. It is aimed at “heightening awareness of Northern Ireland’s well-known and hidden gem locations whilst boosting footfall to businesses”, as explained by a spokesperson.

    Manager of Carrickfergus Enterprise, Kelli Bagchus said that after months of development, “it is the perfect way for a visitor to plan everything from a fun day out, to a five-day tour around NI. The app isn’t just for holidaymakers; we want to encourage people living locally to explore the wonderful places right on their doorstep and perhaps discover some hidden treasures along their travels.”

    Visitors are completely in control of planning a custom itinerary with the app, as it houses information on accommodation, tour providers, heritage experiences, where to eat, what to do, and major attractions to visit all connected in one place.

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    Times and distances are also calculated automatically to ensure itineraries are maximised, mapping out the journey digitally for ease of travel.

    In summer of this year, Tourism NI stated that tourism in the country is “on target to be a £1bn industry by 2020” and is predicted to be worth twice that by 2030. NI was even announced as a global tourism destination.

    Businesses in Northern Ireland can now be part of the Experience Northern Ireland app and enjoy the benefits of the complementary website and aggressive SEO and Marketing Strategy for 2020 and beyond.

    To download the free App, search Experience Northern Ireland on your app store.

    If you would like your business, tourism experience or accommodation listed on the Experience Northern Ireland app, please get in touch with Kelli at or call 02893369528.

    About the author

    Niamh is a Sync NI writer with a previous background of working in FinTech and financial crime. She has a special interest in sports and emerging technologies. To connect with Niamh, feel free to send her an email or connect on Twitter.

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