Esri Ireland to help boost NI tourism with new interactive guide project

Geographic information systems technology provider Esri Ireland is partnering with Causeway Coast and Glens Borough Council to increase local tourism via a new interactive guide system.

If you've seen an innovative piece of technology that involves mapping data into physical locations, chances are it was made with Esri's powerful geospatial tech. Now the firm is partnering with Causeway Coast and Glens Borough Council to use that tech to boost tourism.

The new project will involve the creation of interactive guides for local attractions and events, starting with the Glens Borough Council's event map for the 148th Open Golf Championship at Royal Portrush. This technology has been used before to make interactive map guides for the various Game of Thrones locations in Northern Ireland, delivering a massive return in tourism.

The Causeway Coast and Glens Borough Council notes that tourists contributed £194 million to the local economy last year, with 1.1 million people visiting for overnight stays. The council will now use Esri‘s digital mapping software to create and maintain a number of interactive story maps to really engage vistors in the local history and culture, boosting tourism.

Nial McSorley, Digital Service Manager, Causeway Coast and Glen Borough Council said: “Esri’s mapping platform has had a huge impact on how we operate as a Council. It has enabled our teams to easily collect, store, analyse and share data for the entire range of services we offer residents and visitors in the area. The technology and how we’ve applied it has also enabled us to develop truly engaging and innovate story maps that allow visitors to get the most from their trip to the Causeway Coast and Glens."

Source: Written based on press release