Big Data Belfast 2025 – Session Spotlight: The Evolution of AI – An Opportunity or a Challenge?

  • Big Data Belfast 2025 is set to welcome two leading voices from PwC UK’s Data & AI practice, who will explore what AI transformation really looks like in practice and how organisations can turn complexity into opportunity.

    Rebecca Chandler

    Senior Manager, Data & AI Practice, PwC UK

    Rebecca leads on Data Transformation at PwC UK, helping global organisations modernise their data foundations, platforms, and operating models to unlock commercial value.

    READ MORE: Big Data Belfast 2025 - Session Spotlight - AI in a 21st Century Media

    With deep expertise in enterprise-wide data strategy and AI enablement across technology, sports, and banking, Rebecca focuses on data platforms, product monetisation, and capability building.

    She connects strategy, technology, and people to help organisations use data and AI to drive growth. From leading PwC UK’s Chief Data Officers Network and advising on enterprise data strategy to supporting sports organisations reimagine fan engagement through product design and AI-driven propositions. Rebecca brings a practical, human-centred approach to transformation.

    Thomas Pulling

    Data & AI Partner and Data Transformation Leader, PwC UK

    Thomas leads PwC’s Data Transformation capabilities, specialising in complex data transformation and AI enablement for businesses across industries including Financial Services, Manufacturing, Construction, Energy, and Utilities.

    With over 20 years of experience delivering major system implementations, technology strategy programmes, and AI transformations, Thomas helps organisations understand and utilise their data and technology more effectively to solve complex challenges.

    He leads and develops teams at the centre of PwC’s continual investment in AI, data, and cloud collaborating with alliance partners to deliver practical, scalable solutions that drive business value.

    READ MORE: Big Data Belfast 2025 - Speaker Spotlight- Hettie Holcroft, Principal Customer Success Account Manager (Premier League) at Microsoft

    Rebecca & Thomas will speak about the opportunities and challenges we are all facing with AI and how PwC is helping clients to tackle them.

    Don’t miss this insightful session as part of Northern Ireland’s largest AI & tech event Big Data Belfast 2025, presented by Analytics Engines.

    Explore the full agenda & get your tickets today: www.bigdatabelfast.com 22nd October 2025| ICC Belfast

    Sync NI's Summer 2025 magazine celebrates women in tech across Ireland as we continue to encourage more women to enter the thriving sector and address the current gender imbalance. Read the Summer 2025 Sync NI Magazine online for free here. 

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