Big Data Belfast are delighted to announce Hettie Holcroft, Principal Customer Success Account Manager (Premier League) at Microsoft, as one of this year’s speakers at Big Data Belfast 2025, presented by Analytics Engines.
As part of Microsoft’s Customer Success Team, Hettie plays a pivotal role in connecting the Premier League’s global digital ambitions particularly around content and fan engagement with the right technology strategies to bring them to life.
Renowned for her expertise in customer success and collaboration, Hettie is widely recognised for ensuring that investments in cloud services and data platforms deliver real, measurable value. Her leadership bridges the gap between technology innovation and business outcomes, helping global organisations unlock the full potential of data-driven transformation.
“How the Premier League and Microsoft Are Powering the Future of Fan Engagement with AI”
In this session, Hettie will explore how the Premier League and Microsoft are leveraging artificial intelligence to personalise experiences for 1.8 billion fans worldwide, while transforming internal operations and productivity.
The talk will highlight how AI and data-driven innovation are reshaping the Premier League’s digital capabilities from enhanced storytelling and fan experiences to smarter decision-making behind the scenes and the pivotal role Microsoft’s technology plays in enabling this transformation.
Don’t miss this incredible session and many others on 22nd October at ICC Belfast.
Big Data Belfast 2025 | 22nd October | ICC Belfast Tickets available now: www.bigdatabelfast.com
Sync NI's Summer 2025 magazine celebrates women in tech across Ireland as we continue to encourage more women to enter the thriving sector and address the current gender imbalance. Read the Summer 2025 Sync NI Magazine online for free here.
