From accounting to coding at ASOS, Natalie Smith's journey into tech began with a leap of faith and a passion for fashion that made technology feel accessible and exciting.
Now working as an Associate Engineer at ASOS, she combines her love of innovative AI projects with her fashion interests, proving that diverse backgrounds can lead to rewarding tech careers. Her advice is simple: stay curious, build a strong foundation, and believe in your place at the table.
She recently spoke with Sync NI about her career transition, the power of mentorship, and why tech offers exciting opportunities for people from all backgrounds.
Have you always had an interest in technology and was there a specific person or a particular event that led you into your current role?
I wouldn’t say there was one person or event that led me here. I’ve always had an interest in fashion, and when I was moving from Canada, it felt like the perfect time to take a risk and try something new. I joined a coding cohort, and working with data related to fashion and products made tech feel more accessible and exciting to me.
What would you consider to be the most enjoyable and rewarding aspects of your job?
The most enjoyable part of my job is working on innovative projects using AI and ChatGPT it keeps things exciting and my days are never the same. Plus, getting to browse ASOS as part of my day isn’t bad, though my wallet might disagree!
In terms of career development, how important is it to build a professional network and attend industry events?
With my background in Accounting I learned early on in University how strong building a professional network is. It’s invaluable for sharing advice, finding support, and opening doors to future opportunities..
READ MORE: Tech Trailblazer: Louise McAteer, Site Lead, ASOS
How much impact can a mentor have on your personal development?
Mentors have had a huge impact on my growth. They’ve guided my career and helped me build key skills like presenting and communication. It makes all the difference when you genuinely respect and connect with your mentor.
What guidance would you offer to any young person on why the should consider a career in technology?
Tech is always evolving, which makes it an exciting space to grow in. I’d tell any young person to stay curious and learn some basic coding, as it builds a strong foundation that can benefit you in almost any role.
What advice would you give to women considering a career change or return to work but are daunted at the prospect of working in what can be perceived as a male dominated industry?
Try not to focus on the industry’s reputation, there are many amazing women thriving in tech. Believe in your place at the table, keep learning, and lean on mentors who can guide and support you through the transition.
For those who may not come from a STEM background what other career opportunities exist within the tech sector beyond software engineering?
I had no coding experience when I joined, but you can learn those skills and still move into software engineering. Beyond that, there are many roles in tech like a product manager who defines the vision for a product, sets priorities, and works with teams across design, engineering, and business to bring ideas to life.
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