Lead Analyst, Digital Analytics

• The Lead Analyst, Digital Analytics at Rapid7 is responsible for owning and optimizing global digital reporting, website tagging/tracking, and campaign performance measurement to drive data-informed marketing strategies. This role combines deep hands-on expertise in tools like Google Analytics 4, Google Tag Manager, and Looker Studio with strategic collaboration across marketing, media, and analytics teams. As an independent contributor, you'll guide digital maturity efforts, shape KPI frameworks, and deliver actionable insights that enhance conversion, ROI, and customer experience across digital channels.

  About the Team

  As a Lead Analyst in Digital Analytics, your focus will be on analyzing website traffic and interaction trends, digital channel and campaign effectiveness, path-to-purchase behavior, and return on marketing investment.
  You will also own Digital Reporting, Global Tagging and Tracking for Websites and Digital Channels along with the associated tools, train users in marketing teams on Digital Analytics topics and proactively steer and increase organizational maturity in Digital Analytics.
  You will be an independent contributor in the Marketing Analytics team.

  The Rapid7 Prague office is located in Karlin. Rapid7 is a “hybrid” work environment: three (3) days in the office, two (2) days remote.

  About The Role

  Build, pilot, and scale a global best-in-class digital media measurement and optimization. Your work will illuminate the path to data-driven decision-making, enabling agile adjustments and maximizing ROI across paid programs and websites.

  Own Google Analytics 4 and Google Tag Manager globally, and be responsible for marketing user training. You will define and independently implement any changes required in both tools.

  Collaborate with our media agency and marketing teams on evaluating campaigns

  Define and own the implementation of a tagging blueprint for our new website as well as ensuring seamless flow of digital data across internal systems, Marketo, Salesforce, third-party tools and external ad platforms such as Google, LinkedIn, etc.

  Be a strategic thought partner primarily to the Digital team and other stakeholders, providing support with regular reporting, KPI definitions, performance measurement and any other tasks. You will independently generate and validate hypotheses that inform and drive strategy, optimization, budgeting, forecasting and day-to-day decision making.

  Develop reporting dashboards, reporting templates, campaign analysis, monthly reports and frameworks, collaborating cross-functionally on analysis and recommendations.

  Analyze customer onsite journey and conversion behavior, identifying conversion levers, and providing insights and recommendations for A/B tests and site improvements.

  Transform insights into engaging, actionable, and easily understandable presentations.

  
  The skills and qualities you’ll bring include:

  8+ years of experience in digital marketing analytics preparing analyses and reports in a complex matrix SaaS or B2B organization (You will primarily be a conversation partner for the Global Digital Marketing Team and other stakeholders)

  Hands on experience with implementation and management of tagging and tracking for Paid Media Channels (we currently use Google, Bing and Linkedin)

  Experience in implementing and managing Google Analytics 4 and Google Tag Manager (You will own these and do all the customisations and deployments)

  Experience building Looker Studio and/or Tableau visualizations (You will own and extend Digital Reporting)

  Experience manually manipulating datasets (Excel or Google Sheets)

  Basic SQL skills (SELECTs and JOINs would do - we have a data engineering team to help with more complex tasks)

  You are comfortable with working in an environment with high levels of ambiguity as well as launching and owning new initiativesUnderstanding of Javascript (you will debug/implement JS tags in GTM)

  Nice to Haves

  Experience with a global scope of responsibilities and an understanding of regional differences

  Experience with various attribution models spanning digital and non-digital environments and using those insights for scenario planning, budgeting and forecasting

  Experience with Salesforce (or other CRM), Marketo (or other Marketing Automation tool) or 6sense (or other ABM tools)

  Experience supporting executive level stakeholders

  Tools you will typically work with (in anticipated order of importance)

  Google Sheets/Slides

  Google Analytics 4

  Google Tag Manager

  Looker Studio

  Tableau

  Snowflake

  dbt

  We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - APPLY TODAY!

  About Rapid7

  At Rapid7, our vision is to create a secure digital world for our customers, our industry, and our communities. We do this by harnessing our collective expertise and passion to challenge what’s possible and drive extraordinary impact. We’re building a dynamic and collaborative workplace where new ideas are welcome.

  Protecting 11,000+ customers against bad actors and threats means we’re continuing to push the envelope - just like we’ve been doing for the past 20 years. If you’re ready to solve some of the toughest challenges in cybersecurity, we’re ready to help you take command of your career. Join us.