HighRoads is the U.S. industry leader in health plan product management. HighRoads’ platform, P2 Advance (P2A), is a purpose-built solution that automates complex product-related processes and creates a single source of truth for product data that is integrated across the enterprise. Our customers can effectively create, manage, and go to market faster with highly profitable, customer-driven insurance plans. The results are lower administrative costs, increased revenue generation, and assured compliance.

P2A has a solution for every health plan from local to national and includes the following solutions:

P2A: Product Management helps payers create and manage their product portfolio – quickly and efficiently. Regardless of the volume or complexity of the product data, a single source of truth puts organization and access around the data to drive product innovation and business growth. Automation and smart workflows delivery operational efficiencies such as the easing of state and federal filing burdens.

P2A: DocGen creates 100% compliant and error-free documents in minutes. It streamlines the document generation process and integrates data into document templates from the product source, so they are produced quickly, automatically, and accurately.

P2A: Sales Enablement accelerates the sales cycle and enables real-time response to customer requests. Through the Sales Enablement solution, sales teams and brokers can customize plans, prepare offerings, and generate proposals in quick time.

P2A was developed using and API-forward architecture to ensure extensibility with upstream and downstream systems to connect the entire product lifecycle from ideation to payment.

HighRoads corporate office is based in Massachusetts in the United States. HighRoads NI was established as a product development Centre of Excellence in 2019 with Jonathan Sinclair hired as VP of Engineering. The Belfast-based engineering team is critical to the platform development and is a key contributor as HighRoads adds Salesforce native capabilities that integrate seamlessly with health plans’ Salesforce deployment. Additionally, the Belfast Center of Excellence provides innovation and expertise in usability, cloud, and Salesforce engineering.