Businesses, including start-ups, across Northern Ireland have been urged to harness the power of digital marketing if they want to navigate inflation challenges and protect against a potential looming recession.
With fresh business support measures unveiled by the Government last week under its Help to Grow Digital scheme and the extension of the Vodafone business.connected initiative which offers a raft of free online training to businesses, one tech provider claims there has never been a more crucial time for companies to bolster their digital marketing skills.
According to Michael Carlin, CEO and Founder of Portstewart-based Zym, UK firms without digital marketing and sales skills will be more exposed to economic headwinds, however, support programmes from the public and private sector have never been stronger to bolster defences and facilitate growth.
Michael Carlin said: “It’s encouraging to see the number of start-up businesses growing as we emerge from the pandemic. However, support for digital skills will be critical if they are to survive, stay resilient and drive growth. With one in five businesses failing in their first year, new start-ups in particular, will need an in-depth understanding of digital skills – whether that’s social media, digital marketing or cybersecurity to make it over the sink-or-swim hurdle.”
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A recent survey by Enterprise Nation and Vodafone found businesses believe being digitally savvy is crucial for survival. Four out of 10 small firms in the UK have invested in growing their digital capacity to try and mitigate the soaring cost of doing business, with 45% of small and medium-sized firms reporting they increased their digital capability last year. 68% said they plan to do so over the next 12 months.
According to the survey results, the decision to invest digitally was primarily to drive growth (47%) with others saying it was a consequence of the pandemic (29%) and 16% attributing it to the cost-of-living crisis (16%).
Through Help To Grow Digital, companies will be able to access Zym’s automated digital marketing software, aimed at accelerating sales growth from just £24.50 per month (including the Government-funded 50% subsidy).
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Zym has also been confirmed as a new delivery partner for Vodafone’s business.connected newly extended initiative, which provides a range of free online training and mentoring to UK businesses with 0-249 employees.
Operated alongside partners Enterprise Nation, Samsung, Zym and Cisco, more than 100,000 small businesses have benefitted from the program’s suite of subsidised digital products and offerings to help businesses grow. It is hoped the scheme will result in the upskilling of the digital capabilities of an additional 800,000 small businesses over the next three years.
Michael Carlin continued: “From day one, our goal at Zym has been to help business owners access digital technology to fast-track the growth of their businesses — a vision that is mirrored by the Help to Grow Digital and business.connected initiatives. We believe small and medium sized businesses are the backbone of our economy and crucial in the UK’s fight against what many are describing as a looming recession.”
View the full range of free digital business courses available through business.connected.
Source: Written from press release.
