Bangor business launches marketing course with Finnish university

  • Bangor-based marketing consultant, Andi Jarvis has launched a remote Digital Marketing Strategy course in partnership with the University of Vaasa in Finland.

    Jarvis, the Founder and Strategy Director of Eximo Marketing, has partnered with the Executive Education centre of the business research university to create and deliver the course, which is aimed at business owners looking to understand marketing better to advance their careers.

    Broken down into three key areas, the course covers data, which informs the strategy and then explores implementation and how to move from strategy to action.

    Taught entirely in English and online via the Teachable platform, learners can take the course at their own pace, develop skills that will improve their marketing and build a marketing strategy as the programme unfolds.

    Jarvis said, “It’s been really exciting to partner with the University of Vaasa on this project. Creating the strategic digital marketing module has been a lot of fun and I’m looking forward to seeing people learn and benefit from it. The framework I use in the course has been tried and tested with hundreds of my clients across Europe and using this system will help business of all sizes improve their marketing.

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    “Working with a higher education institution on something like this is new to me," he continued. "Bringing my 20 years of practical experience and partnering with the best academic theory has created a course that is robust and useful. It’s been great collaborating with the University of Vaasa to bring this course to market.”

    Mikael Hallbäck, Head of Unit at Executive Education, University of Vaasa added, “Covid changed the way many people want to learn and we see a huge future for remote learning. As we expand outside Finland our approach is to partner with the leading industry experts and create new courses that fit a market demand.

    “Partnering with Eximo Marketing has been a brilliant experience for the University of Vaasa. Andi has brought his expertise, fresh thinking and brilliant presentation style to this course and we’re looking forward to welcoming people from around the world to the Digital Marketing Strategy course.”

    Enrolment for the Digital Marketing Strategy course costs just under €249. More detais can be found here. 

    About the author

    Niamh is a Sync NI writer with a previous background of working in FinTech and financial crime. She has a special interest in sports and emerging technologies. To connect with Niamh, feel free to send her an email or connect on Twitter.

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