Recently launched Belfast-based growth marketing company, Grand Scale has created a range of new online programmes, targeting B2B technology firms that need to grow their customer base at scale.
Grand Scale co-founder Roisin Garland said, “We know from experience that tech companies at all stages – launch, scaling or growth – can feel utterly frustrated because, despite having a great product or service, they can’t seem to get the sales traction they need.
“That’s why we set up Grand Scale. Our mission is to use our experience to empower companies to market effectively by tailoring their approach to the stage they are at on their business journey," she continued.
Roisin and fellow co-founder Leanne Jennings have 35 years’ combined experience of marketing internationally across financial services, healthcare and software in both the public and private sectors, and have worked with large tech firms including NYSE, Neuda, First Derivatives and Kainos.
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Grand Scale has developed a suite of practical growth marketing programmes that are underpinned by the power of marketing automation.
Their Kickstart programme "addresses the challenges of the launch stage, helping companies to supercharge lead generation, build brand awareness, and create a pipeline of leads."
Companies at the scaling stage can benefit from the Acquire programme, which focuses on accelerating customer acquisition, while Retain helps consolidate growth by building long-term relationships with customers and driving repeat sales.
“The unfortunate truth is that many young tech companies fail, and that is very often down to poor, or no, marketing,” commented Leanne.
“Investing in marketing has to be a priority because trying to grow a business without it just isn’t going to work. But it’s also important to make sure your marketing efforts are targeted, strategic and cost effective. We believe that our programmes offer that, and we’ve seen the positive results they achieve.”
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Belfast medtech Axial3D has previously availed of Grand Scale's marketing help. Founder, Daniel Crawford said: “Having worked with Grand Scale we now have a repeatable and predictable process to scale our lead generation to reach our global customer base without having to invest huge amounts in a scaling team. I couldn’t recommend the programme enough to any company that wants to scale."
Grand Scale's online Kickstart programme is being delivered live from 22 June.
“Kickstart is a proven four-step programme that helps companies create a marketing strategy with clear, practical steps that deliver rapid and repeatable results,” Leanne continued.
“Our new online programme is a cost-effective way for tech companies to learn this systematic way to reach volumes of prospects around the world and, through automated marketing, to achieve a sustainable pipeline of leads for sales.”
For further information on Grand Scale’s Kickstart programme, visit www.thegrandscale.com/kickstart
