Innovation competition offers £150k in prizes to ethnic minority businesses

  • This year's MSDUK Innovation Challenge is challenging businesses from ethnic minority backgrounds to pitch their ideas to the world for a shot at £150k in prizes.

    The MSDUK National Innovation Challenge for this year is calling on start-ups and entrepreneurs from ethnic minority backgrounds to showcase innovations that can make the world a better place. This year's theme of "Better Ideas for a Better World" was selected to align with the UN's Sustainable Development Goals and asks entrants to imagine a world made fairer and more diverse.

    Applicants will pitch their big tech ideas to top global brands and investors, with prizes for the best ideas in various technology categories, including AI and Machine Learning, Sustainable Cities, and more. This year's competition aims to help promote fairness and diversity in the corporate world.

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    MSDUK Founder Mayank Shah commented: "We recognise that the last 18 months have been very challenging for businesses, and the innovation challenge is a positive step on the ladder to back to business. We are setting the bar for this year’s entrants very high because we believe that only through greater supplier diversity can our global partners find innovative solutions to the problems of tomorrow."

    The deadline for entering the competition is 31st June 2021, after which a shortlist of finalists will be chosen by a panel of judges. The live pitching final will then be held in London on 2nd September 2021 to determine the prize winners. For more information or to apply, head over to 

    Source: Written based on press release

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