UK adults purchased 21m new tech devices during lockdown

  • One in five UK adults have purchased at least one new digital device due to spending more time at home because of Covid-19, according to research by Deloitte.

    The professional services firm added that this is the equivalent of 10.3m consumers.

    In total, up to 21.2m digital devices were purchased during the first two months of the lockdown period, including two million printers and monitors.

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    Deloitte’s Digital Consumer Trends 2020 report was carried out in May 2020 and surveyed the digital habits of 4,150 respondents between the ages of 16 and 75.

    It further found that UK adults used 170.3m devices daily during the first two months of lockdown (excluding duplicate devices in the same household), equating to 3.5 devices on average per person.

    Games consoles, laptops, smart speakers and eReaders saw the highest uptick in usage.

    Among those who own the devices, daily usage of games consoles rose by 10%, with 44% of owners using their console daily, up from 34% in 2019. Meanwhile, daily smart speaker usage rose from 59% to 66%; laptop usage rose from 67% to 73%; and eReader usage rose from 30% to 34%.

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    Fitness bands and smart watches both experienced a decline in usage as consumers spent more time at home because of the pandemic.

    60% of fitness band owners used their device daily during the lockdown period, down from 64% in 2019, while daily smart watch usage declined from 64% to 62%. This comes despite an overall increase in the adoption of wearables, from 27% to 31% in the last year.

    Paul Lee, global head of technology, media and telecommunications research at Deloitte, said: “As lockdown restrictions lift, many will continue to use and enjoy these devices and may prove more open to trying out new technologies as a result. Today, households on average have more than ten digital devices, but in ten years’ time it’s likely to be more than one hundred.”

    Television, smartphone and laptop sales rise, while desktop computer purchases stall

    Over the course of the year, smart speakers and smart TVs saw the highest growth in ownership. Three in five consumers now have access to a smart TV, up from 51% in 2019, while smart speaker ownership has risen 29% from 20% previously.

    Ownership of smart speakers among those aged 65-75 doubled in the year to May 2020, growing from 11% to 21%.

    However, not all devices have seen an uptick in usage, with ownership of desktop or tower computers falling from 45% to 40% in 2020.

    Overall, Deloitte’s research finds that UK adults now have access to 5.1 digital devices on average, totalling more than 250m devices across the UK, however this peaks among higher earners.

    Among those who have an annual income of less than £13,500, 72% own or have access to a digital device, compared to 94% of those earning more than £75,000.

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    Danny McConnell, technology partner at Deloitte in Belfast, said: “The Covid-19 lockdown shifted the status of many devices from a nice-to-have to a must-have as households turned to screens to keep their children educated and entertained, order groceries online or work remotely.

    “However, those without access to the right technology or skills to use the technology struggled. Digital inclusion has improved in recent years, but the industry must continue to work to address this by offering easy-to-use devices at a variety of price-points, while ensuring fast and reliable connectivity.”

    Reading tops the post-lockdown resolution list

    Smartphones continue to be the most popular digital device, and are owned by 91% of UK consumers, with 62% agreeing that they used their smartphone a lot more during the lockdown.

    The same proportion say that their smartphone has helped them to feel a lot less isolated from family and friends during the coronavirus crisis.

    However, 46% of consumers now think they over-use their smartphone, up from 39% in 2019.

    Overall, checking social networks was the digital activity that most people did more over the last few months, at 42%, followed by 36% reading the news online.

    While 32% said they read more during lockdown, this is the activity that most people intend to keep up once lockdown restrictions have fully lifted, with 59% agreeing they would like to keep reading at the same rate.

    Lee concluded: “Smartphones, computers and tablets are now household staples, but in the coming years it will be household and health devices that we will see surge in popularity.

    “Health devices in particular are likely to increase in popularity as a result of Covid-19, with many more willing to invest in this technology to track their fitness levels and even detect symptoms of illness early on.”

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    About the author

    Niamh is a Sync NI writer with a previous background of working in FinTech and financial crime. She has a special interest in sports and emerging technologies. To connect with Niamh, feel free to send her an email or connect on Twitter.

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