New digital skills training company plans to address Northern Ireland training gap

  • Alchemy Digital Training is planning to invest £250,000 in a state-of-the-art digital training hub in Belfast, creating 10 jobs over three years.

    Northern Ireland's IT and tech sector is booming, but research has shown that the region has a shortage of digital skills training. We live in a more connected world than ever before, and even traditional businesses are having to skill up in digital marketing, analytics, and management tools to compete.

    That's a problem that new digital skills training company Alchemy Digital Training is planning to tackle with the opening of its first dedicated digital training hub in Belfast this year. The company plans to operate across the UK and the Republic of Ireland too, and has already secured training contracts worth over £350,000 with organisations such as Women in Business and Enterprise Northern Ireland.

    The company plans to create 10 new jobs over the next three years as it grows, and is investing £250,000 in the creation of a dedicated digital training hub. The space will offer accredited courses on a range of topics relevant to local businesses and run group workshops and personalised 1-2-1 training sessions.

    Training will cover a broad range of topics on social media and digital marketing, with courses on Google Analytics, email marketing, content marketing, Google Ads, paid social promotion, and website content management systems. Online training courses are also planned in order to allow people to learn at their own pace.

    Alchemy Digital Training's Managing Director Niamh Taylor commented on the need for a digital training hub in Belfast:  "Around 86% of companies recently surveyed by the Confederation of Business Industry (CBI) said they currently have digital skills shortages, which is something that urgently needs addressed to ensure continued growth. Through our work as digital trainers, our learners have voiced their gratitude for our hands-on practical approach. Too often digital training courses and accreditations focus on theory and there is a lack of practical application, this is why our courses focus on the how not just the why."

    More information on the company can be found at

    Source: Written based on press release

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    Brendan is a Sync NI writer with a special interest in the gaming sector, programming, emerging technology, and physics. To connect with Brendan, feel free to send him an email or follow him on Twitter.

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