Belfast-based emotional AI tech firm Adoreboard is expanding with 6 new AI jobs thanks to funding from the Halo Business Angel Network (HBAN) and Invest NI.
Local tech firm Adoreboard has been making waves in the emotion AI field recently, with its Emotics platform aiming to provide a full Human Experience (HX) measurement system that takes into account the emotional intensity expressed in text and give an idea of how people will feel when interacting with an organisation or brand.
The goal of Adoreboard is to help executives make decisions about brand interaction in a quantifiable way, and the technology has already been used by brands such as Three Mobile, BMW, and even Nike. The firm recently moved into new offices on Queen's Street and has grown recently to a staff of 11.
Thanks to investment by HBAN and Co-Fund II (part of Invest NI), the company is now expanding by over 50% with the addition of 6 new staff. The new roles will include data analysts, engineering roles, and sales and marketing jobs to support the business as it expands to reach clients globally. This investment rounds off a fantastic year for Adoreboard, which was named in the "Cool Vendor" list for Artificial Intelligence for Customer Analytics in Gartner's influential 2019 report.
Chris Johnston, Chief Executive, Adoreboard, commented on the firm's recent successes: "We’ve added a number of new customers including Franklin Templeton on employee experience and major FMCG brands on customer experience. This month, we relocated to a new office on Queen’s Street and that will support our growth in the years ahead."
Source: Written based on press release
