Emotion AI firm Adoreboard named 2019 Gartner 'Cool Vendor' in Artificial Intelligence

  • Queen's University AI spin-out company Adoreboard has been named as a 2019 'Cool Vendor' by Gartner for its work in AI for customer analytics.

    Originally spun out from Queen's University Belfast, local tech firm Adoreboard has been doing pioneering work in the Emotion AI space since its inception. Adoreboard's Emotics platform takes the user experience and interaction design further by analysing the entire experience a person will have with a system, making it a full Human Experience (HX) measurement platform.

    Adoreboard's system combines the customer and employee experience, using artificial intelligence to automatically link the emotional intensity expressed in text with important themes to give an overview of how people will feel when interacting with an organisation or brand. The goal is to help executives make decisions that will drive better brand interaction in a measurable way that can be planned for.

    The Gartner report highlights Adoreboard as one of five vendors that really stood out in their markets, noting that "They offer solutions that use a variety of AI technologies from augmented analytics, including predictive analytics, text analytics, computer vision, natural language processing (NLP) and deep learning, to help companies improve their CX and marketing efforts and campaigns."

    Adoreboard CEO Chris Johnston commented on being named in Gartner's Cool Vendor list for AI: "Adoreboard provides a new way to measure human experience across the enterprise by using emotion as the basis for unifying customer and employee experience beyond traditional measures. Brands like Telstra are finding that by measuring emotion, experiences across the enterprise can be managed and unified to impact business imperatives like customer satisfaction, product and service quality and employee engagement."

    Source: Written based on press release

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