Big Data Belfast 2025, presented by Analytics Engines, continues to unveil sessions that explore the power of data and artificial intelligence across industries. One of the most exciting panels at this year’s conference will focus on how AI and data are transforming the world of elite sport from player performance to recruitment strategy, fan engagement, and beyond.
“Game Changing AI – How AI and Data Are Changing the Face of Elite Sport”
This session alongside an expert panel will be hosted by, Camilla Long – Speaker, Facilitator & Co-Founder, Bespoke Communications
READ MORE: Big Data Belfast 2025 - Session Spotlight - The End of Lawyers? Or Just the Beginning?
Bespoke Communications, a leading learning consultancy working with company leaders to grow high-performing teams. A featured speaker at leading conferences, Camilla helps shape the future of workplace communication and leadership through her insights and practical strategies.
As host, Camilla will lead this discussion exploring how data-driven decision-making and AI innovation are redefining success in elite sport — from the boardroom to the pitch.
Panellists:
Craig Fitzpatrick – Partner & Intelligence Leader, PwC
Craig is a Partner at PwC, where he leads the Intelligence team within Forensic Services. He works closely with Premier League clubs, governing bodies, and leagues, advising on compliance and reputational risks associated with commercial partners such as sponsors.
Craig has delivered over 100 projects in football, helping clubs assess the suitability of sponsors, agents, and contractors, while managing reputational risks. He also supports governing bodies on regulatory reviews combining forensic technology with investigative insight to protect the integrity of competitions.
Gareth Quinn, GM, Teamworks Having gained 15+ years’ experience of operational management and strategy development before selling his first company Gareth, alongside Ireland and Ulster Rugby International Andrew Trimble, founded Kairos, a sports technology company optimising the performance of elite sports teams by empowering athletes with scheduling, communication and athletic planning tools.
READ MORE: Big Data Belfast 2025 – Session Spotlight: The Evolution of AI – An Opportunity or a Challenge?
James Doyle – Founder & CEO, iReel
James is the Founder of iReel, a company harnessing the power of generative AI to transform how businesses and sports organisations engage with data and storytelling.
With a background in professional sport, James is passionate about unlocking the transformative potential of AI-driven insights to propel performance, innovation, and competitive advantage.
Big Data Belfast 2025, presented by Analytics Engines, takes place on 22nd October at ICC Belfast, bringing together 800+ delegates, 300 companies, and global thought leaders from across AI, data, and innovation. Tickets available now: www.bigdatabelfast.com
Sync NI's Summer 2025 magazine celebrates women in tech across Ireland as we continue to encourage more women to enter the thriving sector and address the current gender imbalance. Read the Summer 2025 Sync NI Magazine online for free here.
