Start Up Loans today launches the Start Up Loans Essential Guide to PR, a new, free, interactive resource for Northern Ireland business owners to get to grips with the world of public relations.
The guide provides useful advice from seeking out journalists to writing press releases, designed to help entrepreneurs engage with the media with confidence.
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With an introduction on the basics of public relations, guide topics include:
· What is PR?
· The key components of PR
· Writing PR strategies and press releases
· Working with media and journalists
· PR tips
As well as the above, the new guide outlines the purpose of PR and how it can help start-ups build and gain trust and credibility through media.
Louise McCoy, Managing Director, Start Up Loans Products, British Business Bank said: “Often public relations is often seen as a service reserved for big businesses, but in reality, knowing how to engage with the media can help take your start-up to the next level. Our guide aims to show entrepreneurs right across Northern Ireland how public relations can raise awareness, build trust, and support sales, ultimately leading to growth and valuable connections in a competitive market.”
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Startups that want to get a better understanding of PR can download the Start Up Loans Essential Guide to PR at: https://www.startuploans.co.uk/support-and-guidance/planning-templates-and-guides/essential-guide-pr
Start Up Loans offers pre and post-loan mentoring packages, including access to Learn With Start Up Loans, a partnership with the Open University, with courses covering key aspects of running a business.
The Start Up Loans programme was established in 2012 to help people - wherever they are in the UK and whatever their background - to achieve their ambitions of starting their own business. It provides fixed-interest loans of between £500 and £25,000 to aspiring business owners, many of whom might otherwise struggle to secure finance.
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