Views and announcements

How to build more trust in your brand with Trustpilot

  • Written by Maximillian Etheridge, Trustpilot & Stacey O’Connor, Bluestone Motor Finance.

    Online shopping took the world by storm a few years ago. And while the last two years accelerated the growth of eCommerce dramatically, it’s currently showing no signs of slowing down despite life returning to some sort of normality.

    Indeed, online shopping has become one of the most efficient and convenient ways to buy for most consumers out there, providing shoppers with much more flexibility than in-store experiences do.

    Whatever time of year it may be, it's important to keep in mind that acquiring and keeping valued customers is not a set-it-and-forget-it kind of deal. You have to create and maintain trust throughout the buying journey, and long after they’ve purchased too.

    The good news? Building and maintaining trust isn’t as hard as you may think.

    The team at Trustpilot are looking forward to welcoming you to our session at eComm Live, where we will be talking about building more trust in your brand. 

    During the “How to build more trust in your brand with Trustpilot” session, we will be delving into why your business should be collecting verified reviews. We will also be sharing actionable tips to help you get started.

    We understand it can be overwhelming to implement new strategies and systems into your business, so we want to make it as easy as possible for you, starting with – discussing the importance of an open review platform in today’s competitive world. 

    You might be asking yourself – why does my business need Trustpilot? Well, our session will cover everything from who we are, to key statistics from the UK & Irish markets, including: 

    • Consumer and business stats from the past two years

    • Industries with the most amount of Trustpilot reviews

    • Keywords within Trustpilot reviews.

    We will also be joined by Bluestone Motor Finance, a specialist motor finance business, who joined Trustpilot in January 2020. We’ll be hearing from Stacey O’Connor, Head of Marketing at Bluestone Motor Finance.

    A quote from Stacey O’Connor, Head of Marketing at Bluestone Motor Finance:  “Not only is Trustpilot instantly recognisable globally, removing potential concerns as to whether reviews are trustworthy and valid, the platform is extremely user-friendly and provides a whole host of additional benefits and features.”

    Join us to hear all about Bluestone Motor Finance’s eCommerce journey over the past few years, including how they maximised the use of Trustpilot to build brand awareness, and to understand brand perception.

    Tickets are on sale now at

    Sync NI readers can use code ‘SYNC20’ to receive 20% off all tickets. 


    About the author

    Aoife is a Sync NI writer with a previous background working in print, online and broadcast media. She has a keen interest in all things tech related. To connect with Aoife feel free to send her an email or connect on LinkedIn.

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