“Businesses should endeavour to find balance between respect for customers’ feelings towards technology and accelerating technology adoption – undoubtedly a dilemma for today’s leaders. We believe choosing co-creation approaches that are, by definition, ethical and trustworthy will propel businesses forward into an arena of trust and lead to successful adoption of emerging technologies. This is ever more critical at a time when trust is under pressure.”
That’s according to David Clements, Client Director at Fujitsu NI speaking about the company’s latest research - ‘Driving a trusted future in a radically changing world’.