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Barbara McKiernan, Managing Director at VANRATH: My career advice for staying ahead in 2025

  • Photo: Barbara McKiernan, Managing Director of VANRATH, gives her career advice for the year ahead

    Want that promotion? Thinking of jumping ship? Just trying to survive in a job market that feels like a treadmill set to sprint mode? Whatever your career goals are, 2025 is the year to step up, writes Barbara McKiernan, Managing Director of VANRATH.

    Industries are shifting, competition is cutthroat, and the rules of the game are changing fast. The good news? You can stay ahead - you just have to be willing to put in the work.

    Technology is evolving at breakneck speed, and it’s dragging the job market along with it. AI, automation, and data-driven decision-making aren’t coming soon — they’re already here. If you’re not learning, you’re falling behind. You don’t need to become a programmer overnight, but understanding tech trends can give you an edge. Platforms like Coursera, Udemy, and LinkedIn Learning make it easier than ever to upskill, whether you want to learn data analysis, cybersecurity, or even project management. Look at emerging trends in your industry, follow thought leaders, and be proactive about learning new skills before they become a necessity.

    READ MORE: Forging a successful career in tech

    Staying informed is non-negotiable. If you’re not keeping up with industry trends, you’re setting yourself up to be outpaced. Subscribe to newsletters and attend conferences in your field. One of the easiest ways to stay ahead is by listening to podcasts, reading industry blogs, and joining online communities that focus on your area. Information is power, and in a job market that moves this fast, knowing what’s coming next can keep you ahead of the curve.

    And don’t forget the human factor — creativity, problem-solving, and adaptability are still irreplaceable skills. While automation is taking over repetitive tasks, businesses still need innovative thinkers, decision-makers, and strong communicators. The key is toposition yourself as someone who can work alongside technology, rather than be replaced by it. Soft skills are gaining more recognition in hiring decisions, and employees who can demonstrate emotional intelligence, leadership, and effective teamwork will always stand out.

    Networking has evolved too. It’s no longer just about attending events and collecting business cards. The best connections are made through engagement — commenting on posts, joining professional groups, attending webinars, and actually contributing to discussions. Don’t just connect with people; build relationships.

    That’s what makes a difference when opportunities arise. The best networking isn’t transactional; it’s about forming genuine professional relationships that can lead to unexpected opportunities. If you’re feeling stuck, start by reaching out to past colleagues, joining industry-specific forums, or attending virtual networking events. You never know where the right conversation might lead.

    The workplace itself isn’t what it used to be. Hybrid working is here to stay. In 2025, being flexible and open to different working environments is key to success. Learn how to stay productive and connected, whether you’re in the office or at home. Contract roles are on the rise too, offering variety, solid experience, and a chance to build your network.

    READ MORE: Chartered Accountants in Business event addresses the skills shortage in NI

    If you’ve been hesitant about considering short-term contracts or freelance gigs, now might be the time to rethink that. They can offer flexibility, better work-life balance, and exposure to different industries and skill sets. Some of the best career moves start in unexpected places. Temporary roles can also be a stepping stone to something bigger. Many employers use contract roles as a trial period for permanent positions, so don’t be too quick to dismiss them as a viable career option.

    Careers aren’t linear anymore, so don’t panic if yours isn’t following a straight line. Being open to pivots, side hustles, and new industries can unlock doors you didn’t even know existed. Skills are more transferable than you think and taking a risk can pay off big time. If you’re miserable in your job but staying put because it feels "safe," ask yourself: is it really? Or is it just familiar? Staying in a role that no longer challenges you or contributes to your growth is a career risk in itself. The longer you stay in a stagnant position, the harder it can be to transition into something better.

    Your personal brand is your currency, and in 2025, your online presence might be the deciding factor to make or break your chances of securing a job. Hiring managers don’t just skim CVs anymore — they check out your LinkedIn Profile, too. Polish up your profile: update your experience, add a professional-looking photo, and write a compelling headline that actually reflects your expertise. Post insights about your industry, engage in meaningful discussions, and showcase your knowledge. Think of it this way — if an employer searches your name, what impression are they going to get? A well-crafted online presence can position you as an authority in your field.

    Throughout all of this, remember to prioritise your mental well-being because burnout is real, and it can be brutal. Setting boundaries, taking real breaks (no, scrolling on your phone for five minutes doesn’t count), and surrounding yourself with the right support system can keep you from hitting a wall. A career is a marathon, not a sprint, and you can’t run on empty.

    At the same time, companies are finally realising that overworked, burnt-out employees aren’t great for business. Employee well-being is becoming a bigger focus, and employers that fail to prioritise work-life balance risk losing their best talent. That said, some organisations still operate under an outdated “always-on” mentality.

    Set boundaries. If an employer expects you to live and breathe work 24/7, and that’s not you, they’re probably not the right fit. The healthiest work environments are the ones that respect your time, allow you to recharge, and promote sustainable productivity. Learning to say no and managing expectations are valuable skills that will serve you well in any job.

    Finding the right employer matters just as much as finding the right job. Culture, growth opportunities, and work-life balance can be just as important as salary. Do your homework — Glassdoor, LinkedIn, and company reviews can tell you a lot about what goes on behind the scenes. And when you get to the interview stage, don’t just answer their questions — ask your own. What kind of career progression do they have available? What’s the actual work culture like? How does the company support employee growth? An interview is a two-way street; you’re not just proving you’re the right candidate; you’re also figuring out if the company is the right fit for you.

    READ MORE: Taking the leap - Lara Sunday on jumping into the world of tech with both feet

    And if you really want to play the game smart? Try working with a trusted recruiter. The best roles sometimes don’t even hit the job boards. A good recruiter can help you skip the noise, land interviews for roles that actually fit your skills, and give you insights into what hiring managers really want. Many candidates hesitate to work with recruiters, assuming they only benefit the employer, but a great recruiter acts as an advocate for both sides. If you’re looking to step up in 2025, building a relationship with a recruitment professional can be a game-changer. Why do all the legwork yourself when you can have an expert in your corner?

    This year is all about taking charge, making moves, and building a career that actually excites you. With the right mindset, 2025 could be your best professional year yet. The question is — are you going to make it happen?

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