Digital Marketing Executive

• Digital Marketing Executive

  • Edinburgh, UK
  • Full-time
  • Department: Operations (HR, Finance, Marketing)

  Company Description

  At Version 1, we are a people business.

  The game-changing IT services and solutions that we offer our clients wouldn’t be possible without great people leading the charge. Think of us as a large IT Consultancy! When it comes to attracting and retaining talent, we understand that a continued commitment to employee development and happiness is paramount. We provide our people with the necessary tools and experience they need to be successful both professionally and personally – wherever their time at Version 1 might take them.

  So, what makes a great Version 1 team member?

  Our employees have the ability to see what is really needed in every situation, the tenacity to question everything and to jump all hurdles in front of them, a total commitment to customer success and a never-ending desire to deliver results. They make a difference. And with over 2000 difference makers on our team, we’re growing in number every day.

  Sure, you’ll get your fancy laptop, great benefits, a friendly team, and a dynamic work environment but what really makes us different is the experience you gain. You’ll never be bored here! We know that the talent we employ is our biggest asset; if you invest in us, we’ll invest in you.

  The Opportunity

   This role is for a dynamic and enthusiastic Digital Marketing Executive to join our fast-paced Marketing team. We are a collaborative, virtual team located across the UK, Ireland, and India. You will be an expert communicator who is committed to delivering excellence. As a self-starter, you will be comfortable working from your own initiative with minimum direction. You have an opportunity to join a vibrant and forward-thinking team, in a company that is rapidly expanding and has never been bigger! This is the ideal role for someone that likes variety and excels in a role with a mix of structured repeatable tasks, with a hearty mix of creativity. You’ll be joining a Digital Marketing Manager, Executive and Intern to make us a team of four.

  Roughly 50% of your time will be CRM/Automation focused, we’ll need you to help us champion best practices regarding this. You’ll be managing this area directly and the main point of contact for these elements within Version 1. This is an area that you will need to manage and be competent in, you will be the face of this arena. The other 50% of your time in this role will be taken up doing the more traditional Digital Marketing activities and assisting and leading a variety of Marketing projects. You could be called upon to plan campaigns and virtual events, design and produce content and videos, or shape digital marketing strategies and social media plans.

  Job Description

  Your Responsibilities: 

  • Work closely with Digital and Content in delivering automated marketing campaigns. Work closely with the rest of the team to assist and manage with all other areas of Digital Marketing including and not limited to, social media, website updating/development, PPC campaigns and assisting with general and employer marketing campaigns.
  • Maintaining and continuously improving customer data management across multiple systems
  • Providing data-driven insights into online behaviour and mapping out customer journeys to support the optimisation of marketing strategies.
  • Proactively identifying growth opportunities and drive on-going improvements to increase the site-wide conversion rates whilst enhancing customer experience.
  • Identifying anomalies and providing insights on specific aspects of the website and marketing automation operations to optimise the customer journey.
  • Creating relevant and accurate reporting for relevant stakeholders, for the purposes of analysis and recommendations.
  • Creating and managing workflows and automation campaigns to reduce manual work and improve internal marketing processes.
  • Managing all CRM tasks related to Marketing, including data flow, accuracy, and visibility of information, manage lists and reporting.
  • Own the Marketing tools and the activities related to automation and CRM (ClickDimensions). This includes email, A/B testing, surveys, forms, automations and any other new features and developments. You will also own the relationship between Version 1 and the relevant 3rd parties related to this.
  • Own the Version 1 newsletters and partner emails and comms creation/scheduling/delivery.

  Qualifications

  Our ideal candidate will have:

  • Strong professional track record ideally in the B2B IT industry but we are open to other backgrounds.
  • A Bachelor’s Degree in Marketing or similar field, and/or work experience in lieu of this.
  • An excellent communicator; written, verbal and visual.
  • Have a real passion for Digital Marketing, you’re an analytical person and a strategist.
  • Ability to plan work pro-actively and effectively, we're looking for a team player who is driven and who has a collegial, friendly personality.
  • Experience with analytical platforms/tools i.e., Google Analytics. You should be an expert at creating and managing digital reporting.
  • Management of a CRM system and an excellent understanding of email automation/workflows is a must.
  • A working knowledge of CMS systems, ideally WordPress.

  It would also be a great benefit if you have:

  • Lead-generation experience.
  • SEMRush experience.
  • Practical level of Coding/Dev skills is big plus.
  • Video creation and editing skills, photoshop, InDesign or similar skills.
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  If there is anything additional that is relevant to this role and will help you stand out then just let us know by emailing hannah.cumpsty@version1.com or by updating your application profile. 

  Additional Information

  Before you apply, here are some of our benefits. We offer profit share, pension, private medical, flexible working policy and more. We offer incentives for accreditations and educational assistance for courses relevant to your role.

  We offer employee recognition in the form of Excellence Awards and V1Ps which is awarded by your peers. Engagement is incredibly important with local engagement teams driving our engagement events!