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Job Details




Belfast, Northern Ireland

Closing Date

2021-04-26 23:00:00


UX Writer

  • About Us


    At Allstate Northern Ireland, we believe it’s more than just a job.  We believe in allowing our people to choose the direction of their careers.  It’s about you, your future and where you want to get to.


    Opportunity is the hallmark of the Allstate career experience.  We invest heavily in our employees, offering long term career development, personal growth and investment in new technologies.  Every day is different, with new ideas, challenges, and rewards — no matter which team you join.


    We believe that inclusive diversity is crucial to creating a culture of mutual respect where the strengths and talents of each individual are recognised.  We like to leave things better than we found them and deliver results.  We do all of this while having fun and exploring personal passions.


    Join our team and you’ll find challenge and reward in a culture of innovation, support and balance.





    Belfast / Derry-Londonderry / Strabane 



    Your role in the team


    Think that working in the insurance field can’t be exciting, rewarding and challenging? Think again. You’ll help us reinvent protection and retirement to improve customers’ lives. We’ll help you make an impact with our training and mentoring offerings. Here, you’ll have the opportunity to expand and apply your skills in ways you never thought possible. And you’ll have fun doing it. Join a company of individuals with hopes, plans and passions, all using and developing our talents for good, at work and in life.


    The UX Writer works within a team of practioners to drive the communication and story-telling aspects of the UX/UI experience. Under the oversight of the Sr UX Writer and Associate Creative Director, they identify and design content activities within the product roadmap, aligning efforts with the larger business and development strategy. They also collaborate with the UX content team to define and grow Allstate content and to be an educator supporting the execution of quality content management, production, and strategy throughout the organization.


    The UX writer is responsible for content the user encounters when navigating their way around a product. Be it a website, a mobile app or a piece of software, copy is crucial in guiding the user and helping them complete their desired actions.


    The UX Writer possesses strong cross-functional collaboration and communication skills that allow them to write for various types of digital work. Their toolkit should include experience writing UI copy, microcopy and consumer-facing copy and understanding the minute differences between them. The UX Writer will wear several hats, switching seamlessly from one type of writing to another across a user experience that can include consumer-facing materials like email, blogs, social media and online advertising.


    The Allstate Experience Design team is a multi-disciplinary group that designs user interactions and experiences with devices, systems and services that provide a positive, engaging and productive experience. The team is made up of Experience Designers, UX Writers, UX Researchers, Front-end Engineers, and Visual Designers who work together to design delightful experiences.


    The team is responsible for applying knowledge of user-centered design methods, human-computer interaction and industry best practices to drive useful and usable interface design solutions.



    Key Responsibilities


    • Ideate, write, manage and govern content within and around a product/business area

    • Ensure Allstate brand consistency and quality in all work

    • Ability to move content and other design activities forward despite uncertainty

    • Participation in human-centered design workshops

    • Work in a multi-disciplinary design team including Visual Designers, User Experience Architects, UX Researchers, Product Designers and more. 

    • Assist with content audits, inventories, and content mapping



    So, what are the essential criteria to apply?


    • All candidates must be able to demonstrate their right to work in the UK

    • A third level qualification in IT/multi media or related subject

    • 3+ years experience as a content strategist, content manager, or content designer (or equivalent work experience working in the area of UX/UI)

    • A background in content strategy, management, copywriting, journalism, marketing, advertising, or other applicable writing experience.

    • Experience with content management tools and deliverables

    • Excellent communication skills, including storytelling, writing and presentation skills



    We also have some desirable criteria:


    • Enthusiasm and a passion for good content and how it can make our products and business better

    • The ability to educate and advocate for user-focused content

    • Ability to work collaboratively and think flexibly.

    • Naturally curious, empathetic, humble and passionate about human-centered design.

    • Ability to work across multiple methodologies and processes and help to improve upon them.

    • Organized and able to manage personal and project timetables.

    • Engaging and effective communicator of ideas.

    • Keep up to date in respective fields by monitoring trends, attending workshops and conferences, joining professional groups, and sharing craft and successes.



    What we offer


    As Digital DNA’s Workplace of the Year 2020 winners, we offer a generous benefits package that includes flexible annual leave entitlement, dental and healthcare insurance, an attractive pension package and discounts on gym memberships, public transport and parking.


    Allstate invests heavily in your development, as an employee you will have access to multiple world-class learning platforms and courses from our award-winning in-house Learning & Development team.


    We pride ourselves in providing clear career paths and opportunities for internal mobility allowing you to further develop within the organisation.


    We encourage a better work life balance and you’ll have the opportunity to apply for various flexible working arrangements.




    Statement on Fair Employment and Equal Opportunities


    Allstate NI wishes to ensure equal opportunity is given to all job applicants.  This company will not discriminate on the grounds of race, gender (including gender reassignment status), sexual orientation, religious belief, political opinion, marital status, age or disability.


    We are an equal opportunities employer. We welcome applications from all suitably qualified persons. However, as women are currently under-represented in our workforce, we would particularly welcome applications from women. All appointments will be made on merit.


    Applicants should note Allstate NI complete AccessNI background checks on all candidates offered a position.



    The closing date for receipt of applications is Tuesday 27th April 2021

Apply Now

Applications processed via employer's online application form