Interviews

Best of Belfast: Sarah Mcbride on how AI is disrupting the fashion industry

Sep 6, 2019 Posted by Sync NI Team

- by Best of Belfast

"Despite being only 23-years-old, Ballymena born & bred Sarah Mcbride has already worked with Google, Nokia, a VC firm in NYC — and launched a t-shirt company that doesn’t exist.

While holding her current marketing role at Betaworks, Sarah has been using her “spare time” to create Cross & Freckle: an AI t-shirt company that has garnered global media attention and coverage from the likes of Product Hunt and WIRED Magazine.

In today’s show, we chat about early influences on her involvement in tech, what life is like in NYC and how artificial intelligence is disrupting the world of fashion."

Find out more about Best of Belfast at https://bestofbelfast.org and follow Sarah on Twitter at @sararahmcb

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