Understanding the Commercial Value of your IP

Audience: Early stage start-ups, principal investigators, academic leads, Post-doc researchers, research staff and PhD students.

This workshop will take participants through the ideation process and how IP is important at every step. We will look at important considerations for academic innovators in commercialisation of their ideas, the relevance of industry in this context, the main routes to commercialisation, how your intangible assets can be used to deliver revenues, and ultimately the role that valuation of those assets plays in going from idea to revenue.

The session will cover:

  • Routes to academic commercialisation
  • Importance of Industry & industry partners
  • Brand Premium
  • Using intangibles to deliver revenues
  • Importance of IP valuation
  • Methods for valuation

Participants will also be given the opportunity to ask questions during a Q&A session that will take place at the end of the workshop.

This workshop will be delivered by Dr Anthony Coleman, Chief Analyst at CollerIP.

Registration and further information can be found here.