When and Where

  • Belfast, Northern Ireland - Get Directions
  • Sep 12, 2019 8:30 AM - 1:00 PM

MCE Digital Academy: Engaging Audiences on Facebook and Instagram

The fundamentals of engaging audiences on Facebook and Instagram

Do you want to improve the digital effectiveness of your business?

Discover the fundamentals of how you can harness the power of social media to engage with your target audience on Facebook and Instagram.

This four hour workshop is aimed at those who know the basics of managing social media profiles on behalf of organisations but want to do things more effectively to see better results.

During the workshop, you will gain up-to-date knowledge and understand how to;

• Utilise social media for your business

• Create effective online engagement to gain reach

• Use social media management tools

• Create better digital content

• Handle negative comments online

• Work with social media influencers

• Maximise your Facebook business page

• Utilise Instagram for your business

• Analyse social media platforms and report results

This session will be delivered by MCE, an experienced, ambitious and talent-rich integrated communications consultancy based in Belfast city centre. Registration will begin at 8.30am, with the workshop beginning at 9AM sharp.

If you would prefer to pay by invoice for your ticket, please contact MCE directly on +44 (0)28 9026 7099 or email

Meet Your Tutors:

Sinead Doyle

Sinead is Head of Consumer PR at MCE and has over 12 years’ experience managing complex communications campaigns, including creative content creation, digital and social media strategy for a wide range of clients spanning industries including hospitality and tourism, health, leisure, lifestyle, alongside not-for-profit and charity campaigns. A CIPR UK Chartered PR Practitioner, she is also a past-chair of the Chartered Institute of Public Relations in Northern Ireland.

Lauren Penman

A graduate in journalism with photo imaging and a keen photographer, Lauren brings a storytelling approach to the creation and roll out of digital content and communications campaigns for a wide range of MCE clients including Special Olympics, SuperValu & Centra and The Boulevard. Prior to joining MCE, Lauren worked in a range of digital marketing roles for organisations including Visit Belfast and the Beannchor Group.

Emma Huffam

A digital native, Emma has delivered a wide range of social media and digital marketing campaigns for MCE’s clients. Her work for clients including outlet centre, The Boulevard, retail and leisure park, The Junction and the Titanic Artefacts Collection campaign, has a firm focus on driving meaningful engagement. Prior to joining MCE, Emma worked at Charles Hurst Group, managing the marketing and advertising activity for two of their most prestigious automotive brands, Jaguar and Land Rover.

Bespoke training courses are available on request.

Get your tickets here