During this lunchtime power hour Chartered Marketer and SOSTAC Certified Planner Christine Watson will introduce you to the basics of Instagram. Designed with beginners in mind this practical online learning session will:

- Pinpoint where Instagram sits as a tactic in the marketing mix

- Introduce you to the digital marketing landscape in 2021

- How to set up and optimize an Instagram for a business account

- Challenge you to define your target audience

- Highlight the key areas to consider when crafting your bio

- Present inspirational examples of businesses who have an Instagram presence that delivers results

- Demonstrate how to create and share an Instagram story

- Introduce 'highlights' to elongate the life of your Instagram stories

- Signpost you to further learning that you can invest your time in to help you make your Instagram click for your business

Registration and further information can be found here.