The Go Succeed Start team hosts this online 'AI for Business' masterclass.
Artificial Intelligence (AI) is becoming part of everyday business conversation, yet many owners are still unsure what it actually means in practice.
This masterclass provides a clear, practical introduction to AI in a business context. It will explore where AI came from, how it has evolved within the wider digital landscape, the different types of AI that exist today, and how these systems are currently being used across business functions.
The session will examine AI from a strategic perspective before moving into practical examples across marketing, sales, operations, finance and leadership. Participants will also gain an understanding of the current tool landscape, emerging trends, and key considerations around responsible use.
The aim is to provide clarity, confidence and a realistic understanding of how AI fits within modern scaling business, without technical jargon or hype.
Learning Outcomes
By the end of this masterclass, participants will:
Understand how AI developed within the wider digital era and why it is now widely accessible
Recognise the main types of AI (including generative, analytical and agentic systems)
Understand how AI is currently being applied across different business departments
Gain awareness of common AI tools and what they are designed to do
Understand emerging trends and the likely direction of AI in business
Recognise key limitations, risks and responsible use considerations
Leave with practical insight into how they might begin exploring AI within their own organisation
This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.
About the Presenter
Brendan Lowry is a Senior Innovation Partner at Digital Catapult and an experienced founder of SEQO, and StageMode, and The Startup System. He is also mentor, board member and business strategist.
He works with startups and scaling businesses across Northern Ireland and the UK, supporting them to adopt emerging technologies and develop sustainable growth strategies. Brendan has delivered innovation programmes, advised hundreds of founders and worked at the intersection of business strategy and technology adoption for over a decade.
His approach focuses on translating complex topics into clear, practical guidance for business leaders.
Registration instructions: This event is free for individuals and will be hosted online via MS Teams. Please note, your email confirmation, Live Stream link and access code will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.
This webinar is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.
