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Catalyst » Videos » TechWatch - Taggled: Billions of Online Videos Could be Transformed from Consumption to Interaction

TechWatch - Taggled: Billions of Online Videos Could be Transformed from Consumption to Interaction

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In the UK alone, over a billion videos are viewed each month online. But viewing is typically as far as it goes. What if you want to know more about something you see in a video? What if you want to buy that thing? There is a need to offer viewers a way to interact with objects and moments in videos so they can dig deeper into what they're seeing. Of all those videos, it's the solo producers, like video bloggers and independent filmmakers, that account for a big share of the content creation. Largely these indies are making and publishing videos for the love of it and not getting paid for their work. Taggled is a new tagging service that allows viewers to interact with existing video content, while giving video creators a way to get paid for promoting products.