Belfast-based e-commerce business, Made to Engage, has announced it has been acquired by UNRVLD, one of the UK’s leading digital experience agencies
Over the past decade, Made to Engage has made its mark on the Northern Irish digital scene. It is a Platinum-tier Optimizely partner with a 60-strong team and a roster of impressive clients, including New Era Cap, Energia Group, Permanent TSB and Eason. By joining UNRVLD, they join a portfolio of brands across the sport, manufacturing, real estate and service sectors like The Open, Barratt Homes, Biffa, Southampton FC and NTT.
The acquisition strengthens UNRVLD’s e-commerce offering with Made to Engage’s stated beliefs of Growth Instinct, Partnership and Simplicity. It also boosts the UNRVLD’s talent to more than 250 digital experts across eight European hubs, opening the door for UNRVLD to Western Europe through Made to Engage’s offices in Belfast, Dublin and Amsterdam. In addition to its four UK offices, UNRVLD last year opened a full-service offering in Lithuania, CEE.
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Commenting on the acquisition, Steven Cassin, MD, Made to Engage said: “Joining the UNRVLD Group will enable us to partner with our clients to take on even more ambitious challenges and to compete with the very best in the industry. After ten years of successful growth, this union marks a new milestone in our journey and enables us to achieve even greater success on an international footing.”
UNRVLD CEO Dan Berry also added: “Made to Engage brings deep Optimizely skills to UNRVLD’s fast expanding digital family and widens our European reach, in line with our ambitious growth plans. Together, we will continue to drive UNRVLD’s mission forwards – to improve our clients’ commercial success with ground-breaking digital products and services that improve their customers’ lives.”
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Founded on a rich digital heritage, the UNRVLD growth journey is driven by a blended organic/ acquisition strategy. Steven Cassin will join UNRVLD’s industry-leading executive team which is supercharged by a non-executive board from BGF, their innovation-led investment partners.
Source: Written from press release.
