Belfast-based Barclay Communications has moved to the next phase of its 2021 marketing strategy by investing in the sponsorship of one of Down Royal’s luxury hospitality suites.
Barclay Communications’ has moved to put its name over the corporate space and a number of race day events at the stadium, as part of a multi-million pound investment in developing the business.
The space, which provides premium views of the Parade Ring, and the perfect setting for private events, will now be called the Barclay Communications Suite and adds another equestrian element to the telecom group’s recreational business interests.
Britt Megahey, Founder and Managing Director of Barclay Communications, alongside his sons Christopher and Harold Megahey, manages a number of businesses related to the sport. This includes Glenpatrick Horseboxes and Glenpatrick Stables, based in Templepatrick, Northern Ireland and Westbury Stables located in Berlaarbaan, Belgium.
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The Megahey family has invested £650,000 in developing the new stable facilities, while Harold and Chris are decorated showjumping athletes.
As part of its new partnership with Down Royal, Barclay Communications will be a race sponsor on Day 2, NI Festival of Racing 2021 and Day 2 of the Summer Festival of Racing, Derby Day 2022.
In addition to race titles, and putting its name behind the hospitality suite, Barclay Communications’ new branding will also feature throughout the race course.
Speaking about the three-year contract, Britt Megahey, Founder and Managing Director of Barclay Communications, said: “Barclay Communications has been very privileged over the past year as our business grew exponentially, beckoning some of our biggest contracts yet. That growth has allowed us to invest even more into ensuring our customers have the best possible experience from every aspect of the business.”
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The Barclay Group's growth during the pandemic surpassed targets, with turnover exceeding £20 million. A similar growth rate is expected for 2021.
As a result of this success the Group recently announced an investment of over £1.8million in new systems and new people to cater to heightened demand. A dedicated £400,000 marketing budget has also been assigned to increase awareness of the Group’s product offering in international markets and the Barclay Communications Suite at Down Royal is part of that investment.
Source: Written from press release.
