Clothing company, OutsideIn, is investing over £600,000 in its business and creating 11 new jobs to grow its exports as it aims to further its mission to end homelessness.
The Belfast-born company designs a range of purpose-inspired clothing, which utilise a unique concept called ‘Wear One, Share One’.
For every item purchased OutsideIn provides an additional item to someone experiencing homelessness, distributed to one of its global charity partners. Through this initiative, it has donated over 98,500 giving products to individuals in need in over 36 countries.
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David Johnston, founder of OutsideIn said: “To continue our growth and further the progress of our mission to become a globally recognised clothing company that gives back to those in need, we now need to double our headcount with 11 new staff, and have recently tripled our office space in Work West to do so. Our new employees will focus on securing new international business, expanding our product offering and looking at innovative solutions to end homelessness for good.”
Since 2018 Invest NI has offered OutsideIn £139,800 of support towards jobs creation, website development, and marketing and consultancy advice. This latest offer provides £72,000 of support towards the creation of the 11 new jobs.
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Speaking about the OutsideIn, Susan O’Kane, Invest NI’s Eastern Regional Manager, said: “With its social messaging and innovative concepts, it has built strong avenues to sell products outside Northern Ireland. It hasn’t let COVID-19 hinder its growth plans with a new business strategy.”
Source: Written from press release.
