Bazaarvoice has announced it is moving to a new, larger office space in Belfast's Lanyon Plaza to accommodate its expanding workforce in Northern Ireland, after reaching a milestone of 100 employees.
The Texas-headquartered company, which provides global product reviews and user-generated content (UGC) solutions, will move from its previous base in Castle Street, which it has been in since opening its NI operations in 2017.
The fitout of the new office located over two 1,100 sq ft floors at Lanyon Plaza is being completed by Tracey Brothers and is due to open for staff to avail of by the end of July.
Growth of the company follows Bazaarvoice’s acquisition of social commerce solution, Curalate.
The software firm will now operate a product development department from the Belfast site, placing Northern Ireland as a vital part of its global business.
This now means that Bazaarvoice’s software is fully integrated with Instagram TV, also known as IGTV.
It will enable companies to make their IGTV channel shoppable by inserting links directly into IGTV videos, making it easier for brands to drive traffic to product display pages and other landing pages.
Seamus Cushley, VP of product development and site lead at Bazaarvoice NI said: “This is a landmark moment in many ways for Bazaarvoice as we hit 100 employees. We’re moving into a space that can accommodate the expected growth in our team and provide us with an environment to collaborate in the new hybrid world of work.
“Our team in Belfast is growing in number but we’re also growing the Belfast presence within the product development side of the business. We have built a highly skilled team of professionals in Belfast performing business critical roles in product development that are deeply connected to and add real value for the company’s customers. We are focused on excellence and excited about the next phase of Bazaarvoice’s development in the city.”
