A new free podcast series has launched with the aim of helping those in Northern Ireland's creative sector engage with virtual audiences through improving their digital and marketing skills.
The Moving Pictures Podcast series from Film Hub NI comprises seven one-hour sessions, offering practical advice from a range of industry experts on topics as varied as Video on Demand (VOD) platforms and programming, accessibility, audience development and marketing.
Sara Gunn-Smith, Marketing and Audiences Officer at Film Hub NI said: “We recognise that many creative groups particularly in rural areas lack the digital resources required to provide their events online and need access to quality training and skills to attract digital audiences.
"The positive response we received to our recent Moving Pictures programme from our members was overwhelming, so we see this edited podcast series as an opportunity to share our knowledge and solutions with others in the creative space.
“Our podcast series is engaging and informative with lots of practical advice for listeners which should be hugely beneficial to other creative groups. The kind of learning which can be gleaned from these sessions will increase audience accessibility and trust for these organisations, demonstrating affordable ways for all venues and groups, large and small to engage and start streaming screenings to their communities.”
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Project Manager, Hugh Odling-Smee added: “Film Hub NI's priority remains to support our 80 plus members to encourage audiences to enjoy independent film in cinema spaces when it is safe to do so.
"With kind support from Northern Ireland Screen, we developed this comprehensive training programme to guide our members through every aspect of working online to deliver screenings and events.
"This will allow exhibitors and now the wider arts communities to keep connecting meaningfully with audiences and showcase inventive programming as we navigate our way back to having live performances in front of audiences when regulations allow.”
Experts involved in the podcast series include Michael Staley from Queens Film Theatre and Rose Baker from the Belfast Film Festival.
Access the free Moving Pictures podcast here.
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