Local FinTech firm LoyalBe signs partnership with Visa

  • Northern Irish FinTech company LoyalBe has formed a strategic partner with global payments provider Visa to deliver its loyalty system to the Irish market.

    LoyalBe provides businesses in Northern Ireland with easy access to digital loyalty systems to promote repeat custom. The tech is a viable digital alternative for traditional paper loyalty cards, and can be controlled via a single smartphone application. It uses Open Banking technology to make the loyalty rewarding process seamless.

    The company has now formed a strategic partnership with digital payments leader Visa with the goal of expanding its system into the Irish market. This partnership comes just in time for the Christmas shopping period, and LoyalBe believes it will help smaller independent stores compete on a level playing field with larger corporate retailers.

    RELATED: Belfast-based loyalBe app arranges all your loyalty cards

    LoyalBe's creator and Northern Ireland entrepreneur, Cormac Quinn, said: "This new partnership with Visa will empower SMEs to compete on a level playing field with big retailers, through our digital loyalty solution. Loyalty is proven to drive increased sales but, for a long time, it was only the larger, corporate retailers who had access to data and analytics that gave them an advantage.

    "From the beginning, our mission at LoyalBe has been to democratise loyalty and give smaller retailers access to invaluable data which can be used to stimulate customer engagement."

    Source: Written based on press release

    About the author

    Brendan is a Sync NI writer with a special interest in the gaming sector, programming, emerging technology, and physics. To connect with Brendan, feel free to send him an email or follow him on Twitter.

    Got a news-related tip you’d like to see covered on Sync NI? Email the editorial team for our consideration.

    Sign up now for a FREE weekly newsletter showcasing the latest news, jobs and events in NI’s tech sector.

Share this story