Ulster University is introducing new free online digital marketing courses to address the current skills gap, which has been exacerbated further by the Covid-19 pandemic.
The university’s business school has teamed up with award-winning global marketing agency Marvel Marketers to provide the bootcamp courses throughout July, August and September.
Dr Andrea Reid, senior lecturer at Ulster University Business School said: “Prior to the Covid pandemic a recent CBI report indicated that 95% of businesses expected their digital needs to increase in the next three to five years.
“At the same time two thirds of companies were already experiencing digital shortages. Over the past three months this skills gap has been further highlighted by individuals working remotely and companies having to move more online.
“Recognising the increased urgency of this specialised training we ran a pilot boot camp in March for 80 participants. Such was its success that we have now rolled out a programme of online courses over the next three months with over 200 registrations recorded for the first boot camp in July.”
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The courses cover Digital Transformation, Automation, Digital Strategies and Insights and are open to students, alumni, and the wider business community.
Course partners Marvel Marketers recently won multiple business awards at the American “Stevie Awards” which included Entrepreneur of the Year title for its CEO, Maneeza Aminy.
Dr Reid concluded: “The current opportunities that these online digital training courses from Marvel Marketers provide are vital for both students and business in order to achieve the ‘new normal’ in the post-Covid world and we are delighted to be able to bring this marketing expertise to Northern Ireland.”
Find more info and how to register for the courses here.
