Belfast data firm helps with reopening of National Gallery London

  • Belfast-based Analytics Engines is set to support the National Gallery London as it has became the first major national UK museum to reopen following the Covid-19 shutdown.

    Following closure of 111 days, the National Gallery London reopened to the public yesterday on 8 July 2020.

    The AI and data firm’s solution ‘Perspective’ – which has been deployed at the gallery since 2018 – will be providing the museum with comprehensive insights and intelligence into visitor behaviour.

    The solution integrates with a variety of data sources including WiFi, social media and ticket sales to provide the gallery with insights into attendance, ticket sales, visitor flow and routing within a single platform.

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    The National Gallery has implemented a free ticketing system to effectively manage the number of visitors within the museum at a single time.

    It will also implement a one-way system to help better manage visitor flow.

    Analytics Engines’ managing director Dr Aislinn Rice said: “We are privileged to be able to support the National Gallery as it leads the sector out of the Covid-19 crisis. Our development team has worked closely with the Data & Insights team at the National Gallery to ensure visitor safety is managed appropriately whilst maximising audience participation and experience.

    “Perspective enables the National Gallery to understand in real-time how the various physical safety measures they have implemented impact visitor behaviour and flow. The expectation is that the data and lessons learned over the reopening period will enable other tourism venues to successfully re-emerge from the lockdown period.”

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    To find out more about Analytics Engines and how the team can provide data analytics to support large tourism and public venues, please visit

    About the author

    Niamh is a Sync NI writer with a previous background of working in FinTech and financial crime. She has a special interest in sports and emerging technologies. To connect with Niamh, feel free to send her an email or connect on Twitter.

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