Ulster University Business School (UUBS) has unveiled a new portfolio of business support services to help organisations respond to current challenges presented by COVID-19 and plan for future recovery.
The new portfolio draws on the expertise and knowledge of leading academics to help businesses emerging from the crisis navigate the ‘new normal’. Services include free one-to-one business support sessions in a range of key business areas such as Marketing, Digital Strategy, Competitiveness, International Business, Leadership and Management.
The new offering encompasses a COVID-19 business support website with the latest information, tools and resources, the provision of expertise regarding the economic consequences of the pandemic, free one-to-one business support sessions and a webinar series examining the economic impacts of COVID-19 on the NI economy.
UUBS Executive Dean, Prof Mark Durkin said: “The resilience and creativity demonstrated by local businesses to date has been inspiring and while there is no doubt that there is the potential to emerge stronger, this requires us all to think and act differently. Working closely with industry affords us an intimate insight into the pressures business leaders are facing and we are willing and able to help with such challenges”.
Prof Mark Durkin
Barry Corscaden, managing director at Property Link (NI) said, “This is an exceptionally challenging time for all businesses but also one that’s affording a lot of new opportunities - having the opportunity to connect with experienced and knowledgeable experts from Ulster University Business School has helped incredibly.
“Initially I reached out to Dr Kristel Miller, Senior Lecturer within the Business School, to have an informal chat about the strategic direction and vision of my business. Dr Miller has helped me access meaningful information which is helping to solve business challenges we are currently experiencing. I’m grateful to say we now have structured one-to-one sessions, and having a fresh perspective to explore my business model has helped carve out a pathway forward to achieve my future growth goals”.
RELATED: NI tech firms team up to help hospitality industry with free services
The Business School is also developing short programmes around enabling business recovery post COVID-19.
Stephen Kelly, chief executive of Manufacturing NI and visiting professor of UUBS said, "These are hugely difficult days for business but the evidence is clear; those who take time now to invest in their own capability will exit this period stronger and be positioned to grow faster when the economy recovers. Getting the input and support from Ulster University Business School will help bring a clarity of thought and ensure efforts are directed to the areas that matter most”.
RELATED: Open University and Invest NI create free learning hub for NI SMEs
Jennifer McKeever, CEO of Airporter and also a visiting professor of UUBS commented: “Leadership skills – now, more than ever - will be crucial in navigating our route back to growth and will require nimble leadership, management skills and critical thinking to re-imagine our workplaces and workforces. Guidance from Ulster University Business School can help our businesses address the challenges they face in a structured, supportive framework."
To access the UUBS COVID-19 resources, services and economic analysis please contact engage@ulster.ac.uk or visit https://www.ulster.ac.uk/business/engagement/covid-19-support-for-business for more information.
RELATED: Airporter 'primed' to start services when air travel returns to NI
Source: Written from press release
