Geographic Information Systems (GIS) specialist Esri Ireland has appointed Ellen Scully as its new digital marketer.
Ellen will be involved with the planning and execution of digital marketing campaigns at the firm.
This will includerunning and optimising digital advertising and social media content, producing and distributing the Esri Ireland customer newsletter, co-ordinating and promoting Esri Ireland events, and analysing and monitoring the performance of digital marketing campaigns.
Ellen will also be responsible for the promotion of the Esri Ireland ArcGIS for Schools programme - an initiative which makes the company’s digital mapping software freely available to every primary and secondary school student across the island of Ireland.
Prior to this appointment, Ellen held the role of digital marketing executive with the Irish Institute of Digital Business, working on a wide range of client-projects with a focus on eCommerce, search engine optimisation, content marketing and digital advertising.
Esri said “she will bring a strong understanding of website design and content production skills to her new role, stemming from previous experience in multimedia positions.”
Ellen holds two degrees; an MSc. in Digital Marketing and a BSc. in Multimedia from Dublin City University.
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Source: Written from press release
