Tech firm offering free marketing videos to help small businesses during pandemic

  • Photo: Smartzer's CTO Jonny Brankin & founder/CEO Karoline Gross

    As COVID-19 has left companies worldwide working from their homes, with some just fighting for survival, the only way for many businesses to currently generate revenue is through digital channels.

    Smartzer is a video-tagging tech company with offices in London, Paris and most recently, Belfast that is now trying to help small businesses with their marketing strategies.

    The firm transforms videos into interactive shopping experiences, allowing consumers to click items to get more information and purchase them without leaving the website or app that the video is embedded in.

    This "shoppable video experience" is designed to integrate with social media and collects data analytics on consumer engagement.

    Smartzer’s founder and CEO Karoline Gross said that the company “will be offering a free shoppable video to select small businesses, to help drive additional sales through digital channels.”

    She added: “There is a lot of pressure on brands to find new ways to capture sales via their own e-commerce, social media and online advertising.”

    The company has already worked with global brands such as Dior, Adidas and Feelunique.

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    About the author

    Niamh is a Sync NI writer with a previous background of working in FinTech and financial crime. She has a special interest in sports and emerging technologies. To connect with Niamh, feel free to send her an email or connect on Twitter.

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