Dutch design thinkers bring innovative mindset event to Belfast

  • Innovation agency, The Design Thinkers Academy is partnering with digital design firm Big Motive in Belfast to create Design Thinkers Academy Ireland, with tickets for its first event now live.

    Hosted in The Mac Belfast, the two-day event on Wednesday 8 and Thursday 9 April will teach participants skills to generate innovative ideas and tackle big challenges within their organisations.

    Founded in Amsterdam, The Design Thinkers Academy counts Nike, Google, Philips and Shell as clients. It is represented in 18 countries worldwide and has involved more than 25,000 design thinkers in its global events.

    Its aim is to help teams make the transition from being “strictly product orientated and sales driven, towards being service orientated and human centred.”

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    Big Motive’s managing partner Damian Cranney said that “indigenous Northern Irish businesses have been slower to adopt design at a leadership level despite the fact it can radically help nurture innovation, create business sustainability, and foster opportunities for growth."

    He continued: “Every organisation whether public sector, private sector or start-up should realise the importance of design thinking to de-risk innovation and adapt an experimental approach to creating service experience built around their customers.

    “The course we are delivering will provide practical tools to help build this mindset so that participants can implement what they’ve learned, lead change and inspire growth within their companies. The fact that we are partnering with global leaders on the subject is a real coup and something we are proud and very excited about.”

    Places are limited. Early bird tickets are available before 9 March. Register now at www.designthinkersacademy.com

    Source: Written from press release

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    Niamh is a Sync NI writer with a previous background of working in FinTech and financial crime. She has a special interest in sports and emerging technologies. To connect with Niamh, feel free to send her an email or connect on Twitter.

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