Belfast tech start-up helps customers get paid for their opinions

  • Photo: Callum Curry, CEO of Sussd

    Belfast-based start-up Sussd has obtained 1,000 signups since the launch last week of its web application that enables customers to make money by voicing their opinions to brands.

    Members of Sussd get paid each time they answer a question and can win more money with a bonus amount ‘Golden Ticket’ that is distributed to respondents at random. They have the option to cash out their ‘wallet’ via Paypal or - with a new feature being unlocked next month – can donate earned money to one of several local charities who have partnered with the startup.

    The platform which has been developed over two years, allows organisations to test creative ideas with consumers before pouring resources into a new project. This eliminates the costly investment that can be required for more traditional forms of consumer research.

    The company has already forged relationships with a number of local digital agencies and brands in the run-up to its beta launch and aims to double its partnerships by the end of November.

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    “Essentially, we’re taking the fun, competitive elements of an interactive quiz app and we’re applying them to a self-service market research platform,” said the company’s CEO, Callum Curry.

    He continued: “We hope to utilise constructive user feedback to make improvements as we build Sussd, putting us in a great position when we officially release.”

    The company has obtained a pre-seed investment of over £80,000, including funds raised via local angel investors and a £15,000 grant for social innovation from the Paul Hamlyn Foundation in London.

    About the author

    Niamh is a Sync NI writer with a previous background of working in FinTech and financial crime. She has a special interest in sports and emerging technologies. To connect with Niamh, feel free to send her an email or connect on Twitter.

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