NI marketing platform Zymplify secures £1m investment and Belfast office

  • Northern Irish digital marketing automation firm Zymplify has opened new offices in Belfast, Manchester, and Boston as part of a £1m growth plan backed by a US investor.

    In today's world of rapid media cycles and immediate social media feeds, more companies are turning to automation to handle their marketing practices on a daily basis and help a small marketing team do more. Portstewart-based marketing automation firm Zymplify aims to help firms do just that by providing a centralised marketing dashboard to help assess return on investment from marketing.

    The company has grown from its humble start with just two staff to now employ 22 people just three years later, and has now announced that it's signed a deal with an experienced US investor to grow rapidly with the opening of new offices around the world. The £1m deal will see new offices open in Boston, Manchester, and Belfast, with plans to roll out further hubs around the world as growth continues.

    The new offices will function as "advisory hubs" and enable the company's business consultants to meet more closely with its clients. The firm has broken the 100 client markm, and plans to double that number in the short term with the help of this £1m investment round. The investment was supported by Co-Fund NI, which is managed on behalf of Invest NI by Clarendon Fund Managers, and the investor is John Martinson from Philadelphia-based VC firm Martinson Ventures.

    CEO Michael Carlin said: "Our platform makes the lives of marketers easier. In one easy-to-understand dashboard they can plan and analyse their digital and social marketing activities like Twitter, Facebook, LinkedIn, Instagram, Pay Per Click, Social Media Advertising all in real-time. If you like, it powers human-inspired marketing programmes through user-friendly technology."

    Source: Written based on press release

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