Belfast campaigns to attract business conferences and events

  • Visit Belfast has launched a new marketing campaign aimed at promoting Belfast as an ideal location for business conferences and events.

    Tourism has always been of paramount importance to Northern Ireland, and nothing boosts tourism more than large-scale events. While consumer events such as gaming conventions and concerts always draw crowds and stimulate the local economy, the importance of business conferences, events and retreats can't be overlooked. Over 100 conferences have been booked into Belfast venues since April 2018, with an estimated economic impact of around £46 million.

    Tech events and trade shows are major economic boosters in London, and recent investment in refurbished buildings and new hotels in Belfast makes it an ideal place to host a wide variety of business events. A combination of lower costs than many other cities, good travel links with the UK and international destinations, and world-renowned local culture should make Belfast an attractive proposition.

    Visit Belfast has now partnered with 13 major players in NI tourism sector to create its new Belfast Makes Sense campaign designed to attract more business conferences and events to the city. The campaign was officially launched last week at the International Confex 2019 exhibition in London, where major players in the events and exhibitions industry met to explore future opportunities.

    The year-long new marketing campaign targets businesses in Great Britain and international clients who may not have considered using Belfast to host their events. Lord Mayor of Belfast, Cllr Deirdre Hargey, commented on the campaign: "Belfast is diverse, dynamic and ambitious with a shared vision of success and this new campaign underlines the opportunity and choice available to our local, national and international guests who are seeking a compelling, connected and easily accessible destination in which to host an important conference or event."

    Source: Written based on press release

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    Brendan is a Sync NI writer with a special interest in the gaming sector, programming, emerging technology, and physics. To connect with Brendan, feel free to send him an email or follow him on Twitter.

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