Joanne brings more than 20 years of experience in the technology sector, including experience with Hewlett Packard Enterprise and Dell, as well as co-founding technology company Kinsetsu. Her career spans customer-focused leadership, business growth, innovation and product-market fit, with a strong focus on turning customer insight into measurable outcomes. Joanne is passionate about our planet, converging innovation, sustainability and efficiency which has been key to Vyta’s ethos and strategy for over 25 years.
Throughout her career, Joanne has focused on designing better customer experiences through human-centred thinking, data-driven insight and innovation. She has also championed the use of technology to improve product value, resource and energy efficiency to create more sustainable outcomes for businesses and their customers.
As Head of Global Client Acquisition, Joanne will lead and develop Vyta’s business development teams across the UK and Europe, with a focus on building strategic relationships with multinational organisations and securing and expanding large-scale enterprise opportunities.
She will also play a key role in shaping and delivering Vyta’s international business development strategy, with a focus on securing global accounts, expanding into new territories and strengthening relationships with customers, partners and key industry stakeholders.
Joanne joins Vyta at an important stage in the company’s development, as it continues to grow its international footprint and respond to increasing demand for secure, sustainable and responsible IT Lifecycle solutions.
Her combination of enterprise technology experience, entrepreneurial leadership and customer-focused thinking will support Vyta’s ambitions to build long-term relationships with global organisations and further strengthen its position in global markets.

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