Junior Ministers Joanne Bunting and Aisling Reilly have launched a new campaign in partnership with Ulster University to raise awareness of coercive control and support better public understanding of the signs of abuse.
The H.S.K.T Coercive Control Campaign focuses on highlighting that coercive control is abuse and provides information to help people recognise the behaviour and signs associated with it.
Junior Minister Joanne Bunting said: “Violence and abuse against women and girls are unacceptable, and as an Executive we are committed to tackling this issue. We want everyone to understand what violence against women and girls is, how to prevent it, and how to build safe, healthy relationships which is why this campaign is so important.
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“Training delivered through the pilot phase is already making a difference, helping more women and girls recognise the signs of coercive control.
“Those who have been trained are now equipping others, creating a ripple effect that strengthens awareness, supports early intervention, and empowers more people to identify abuse and take action, ensuring no one faces abuse alone.”
Junior Minister Aisling Reilly said: “Coercive control is abuse and has absolutely no place in our society. It is a sustained pattern of behaviour designed to dominate, isolate and restrict a person’s freedom, often leaving them trapped and cut off from support.
“Ending violence against women and girls is a key priority for the Executive and this campaign, developed in partnership with Ulster University, is a key part of our commitment to that aim. It supports the priorities in our second Delivery Plan prioritising prevention, early intervention and improving understanding of abuse.
“By raising awareness, I hope this campaign helps women and girls recognise the warning signs and feel confident seeking support.”
Dr Susan Lagdon MBE, Senior Lecturer in Psychology, Ulster University, said: “Research consistently shows that violence against women and girls remains a significant issue in our society. We also know that many are unfamiliar with the term ‘coercive control’ and may not understand its impact.
“The development of the H.S.K.T. Coercive Control Awareness Campaign is the result of evidence-based design and dedication of many working together.
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“The training toolkit and resource pack have been successfully piloted across a range of sectors, helping to build knowledge and confidence around this issue.
“We are delighted to officially launch the campaign and continue to raise awareness, prevent harm and strengthen responses to coercive control.”
Professor Paul Bartholomew, Ulster University Vice Chancellor, added: “Dr Susan Lagdon’s work is driving vital dialogue on coercive control, and it is encouraging to see Ulster University research shaping policy and translating into practical tools for meaningful community impact.”
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