Adoreboard, the Belfast-based AI firm, has been selected by NVIDIA to present breakthrough research at NVIDIA GTC 2026, where it today unveils Customer Revenue Impact (CRI), a new approach that automatically connects customer feedback to revenue outcomes.
Powered by NVIDIA GPU acceleration, Adoreboard’s Deep Semantic Clustering technique analyzes customer feedback 923 times faster than manual human analysis, reducing processing time per comment from 30 seconds to 0.03 seconds while increasing the quality of insight.
Adoreboard's AI detects levels of human trust in customer feedback from contact centers, surveys and online reviews, connecting it directly to revenue data. The result, known as Customer Revenue Impact, is a ranked list of experience issues by financial exposure, telling businesses exactly where to act and what fixing it is worth.
Value Retail, creator and operator of The Bicester Collection, the world's leading portfolio of luxury outlet shopping villages spanning 12 destinations across 9 countries and welcoming millions of visitors a year, uses Adoreboard to prioritize decisions to improve customer experience. It connects how guests feel about their experience to spend per visit, making the financial cost of individual experience failures visible and actionable.
Mazhar Butt, Director, Guest Experience Development of Value Retail said: "By merging spend data with the Adoreboard predictive insights, we could move beyond correlation and actually measure opportunity loss, how much money we have potentially lost when Trust falls below target. It makes the cost of poor customer experience visible in real financial terms."
In a study of 20,000 customer survey results from a major North American telecommunications provider, Customer Revenue Impact predicted, with 86% accuracy, which customers would leave, and when the model incorporated actual churn data, this increased to 99%.
Chris Johnston, CEO of Adoreboard, said: "Customer experience leaders have long been walking into board meetings with traditional customer satisfaction scores. Boards today want to know what experience is costing them and where to invest. Customer Revenue Impact is the answer. It translates customer trust into revenue: the risk if you do nothing, the return if you act.”
