Optik, the human-guided, AI amplified go-to-market (GTM) platform, has announced the closing of an oversubscribed strategic seed round led by Techstart Ventures. The round also included participation from angel investors such as Martin Moran, who has been appointed as Chairman.
Backed by strong investor demand, Optik completed an oversubscribed round that provides the resources to accelerate its next stage of growth. In just 12 months, the company has scaled rapidly and is now approaching the £1 million ARR milestone, securing its position as one of Northern Ireland’s fastest-growing technology companies.
Optik’s platform was built to unify GTM teams in one place, replacing the inefficiencies of siloed tools, fragmented workflows, and expensive multiple licenses. By consolidating functionality into a single system, Optik provides next-generation AI insights and proven workflows that remove assumptions about performance and help teams execute with clarity. Already, Optik supports large, well-established enterprises across EMEA, the US, and UK/I, where efficient GTM execution is mission-critical.
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Unlike others in the space that aim to replace humans entirely, Optik’s mission is to supercharge GTM teams—giving people the AI-powered insights and workflows they need to perform at their best. For startups, this also means the ability to build a go-to market function from scratch through Optik’s managed service, powered by the same platform its own teams use every day.
The new funding will be used to accelerate Optik’s product roadmap, strengthen its marketing presence, and expand its locally based team in Northern Ireland, while supporting international growth across Europe and the US.
Techstart is an early-stage technology investor that manages equity funds which are funded by Invest Northern Ireland. Techstart supports the most ambitious founders of businesses that have venture-scale potential.
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