IntrinsicAi, the Belfast-based AI venture on a mission to democratise AI and transform organisations, has appointed Jordan McDonald as Chief Executive Officer. McDonald, an award-winning AI leader and former Director of Data Science & AI Strategy at Analytics Engines, brings over a decade of experience delivering transformative AI systems across government, e-commerce, and enterprise.
This strategic appointment marks a new phase for IntrinsicAi as it scales its delivery of custom AI systems and vertical AI software as a service (SaaS) products. McDonald will lead the company’s core operations, driving growth, innovation, and partnerships as demand for real-world AI adoption accelerates.
“I first met Jordan when he was a Senior AI Engineer at Kainos. Even then, it was clear he was going places — he had this rare mix of technical brilliance, creative problem-solving, and natural leadership,” said Jerry Staple, Founder of IntrinsicAi. “I’ve followed his journey ever since and been consistently impressed with his impact across the UK’s AI landscape. Watching him present to over 700 people at Big Data Belfast last year, I knew he was someone I always wanted to work with.”
“IntrinsicAi has all the ingredients to become a defining AI company in Northern Ireland and beyond — a strong mission, real momentum, and a relentless focus on building value with AI,” said Jordan McDonald, CEO. “I’m excited to join Jerry and the team to lead the next stage of growth, empowering more organisations to harness AI and activate transformative change. We will wield AI as the sharp tip of the innovation spear, equipping our partners and clients to to achieve their strategic objectives in ways they perhaps haven’t yet conceived”
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Jerry, who founded IntrinsicAi to make AI accessible and practical for real-world business challenges, will now focus on identifying industries ripe for disruption and building out subsidiary ventures under the IntrinsicAi brand. The company plans to partner with domain experts to incubate and scale new businesses that fuse deep industry knowledge with cutting-edge AI systems.
“We’re building more than a consultancy or product company — we’re building a launchpad,” added Jerry Staple. “Our first vertical venture is already underway in stealth mode, focused on revolutionising the steel supply chain — helping companies navigate the Carbon Border Adjustment Mechanism (CBAM), optimise steel purchasing flows, and accelerate progress toward decarbonisation and net zero. We’ll announce more soon.”
IntrinsicAi specialises in custom AI systems and vertical AI SaaS solutions that help organisations work smarter, improve efficiency, and boost productivity. Its work spans enterprise automation, machine learning, and strategic AI advisory.
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